Emotional Footprint Awards 2025
Backup and Availability
SoftwareReviews names MSP360 Managed Backup, Microsoft Azure Backup, AWS Backup, Veeam Data Platform, Acronis Cyber Protect Cloud, and Zerto Platform as Backup and Availability Emotional Footprint Award Winners.
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Backup and Availability
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Amazon
AWS Backup
AWS Backup is a cost-effective, fully managed, policy-based service that simplifies data protection at scale.
9.3
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
MSP360
MSP360 Managed Backup
MSP360 Managed Backup (MBS) (formerly Cloudberry Lab) is an easy-to-use backup solution for Managed Service Providers and IT departments that require a centralized license and job management, monitoring, and reporting. MBS allows you to leverage AWS, Microsoft Azure, Backblaze B2, and Wasabi cloud storage to drive more revenue and deliver best-in-class data protection to your customers.
9.2
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Microsoft Corporation
Microsoft Azure Backup
Protect your data with a cloud-based backup as a service Keep your data in Azure and on-premises safe. Backup supports VMware and Hyper-V virtual machines running on Linux and Windows, as well as physical Windows Servers.
9.2
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Hewlett-Packard Enterprise
Zerto Platform
Zerto Platform is a data replication software that assists in data recovery in both private and public clouds. Zerto brings together everything that’s required to keep your infrastructure protected in a single, simple, and scalable cloud data management and protection platform. Zerto, a Hewlett Packard Enterprise company, empowers customers to run an always-on business by simplifying the protection, recovery, and mobility of on-premises and cloud applications. Zerto’s cloud data management and protection platform eliminates the risks and complexity of modernization and cloud adoption across private, public, and hybrid deployments.
9.0
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Veeam
Veeam Data Platform
Veeam is the leader in Backup solutions that deliver Cloud Data Management. Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing your data. With 365,000 + customers worldwide, including 81% of the Fortune 500 and 66% of the Global 2,000.
8.9
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Acronis
Acronis Cyber Protect Cloud
With Acronis Cyber Protect Cloud, you can deliver integrated backup, disaster recovery, cybersecurity, and endpoint management at scale, while preserving your margins and streamlining your business operations with powerful automation capabilities and broad integrations.
8.9
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Rubrik
Rubrik Cloud Data Management
Rubrik simplifies backup and recovery for virtualized and physical environments. Eliminate backup software by integrating data orchestration, catalog management, and deduplicated storage into a single, scale-out fabric.
8.8
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Commvault Systems
Commvault Cloud
Introducing Commvault® Cloud Powered by Metallic® AI: Meet the cyber resilience platform built for the hybrid enterprise. Commvault Cloud delivers true cloud cyber resilience while ensuring the fastest recovery. It’s the ultimate weapon against ransomware.
8.7
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Dropsuite Ltd.
Dropsuite Email Backup
Dropsuite is a cloud software platform enabling businesses and organizations globally to easily backup, recover and protect their important business information. Dropsuite’s commitment to advanced, secure, and scalable cloud technologies keeps us in the forefront of the industry and makes us the choice of leading IT Administrators and Service Providers globally.
8.7
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Hornetsecurity
Hornetsecurity VM Backup
Hornetsecurity VM Backup is a fast, affordable, high performance backup solution, specially developed for small and mid-market businesses. We’ve cut the waste and hassle to give you an agile, streamlined solution that is easy to implement, feature-rich, with outstanding support as part of the package.
8.7
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Vembu
BDRSuite
Vembu is a leading player in the Backup and Disaster Recovery market for Small/Medium Businesses, Enterprise Businesses, and Service Providers. Vembu's flagship offering - BDRSuite - is a Comprehensive and Cost-Effective Backup and Disaster Recovery Solution designed to protect data across Data Center/Private Cloud (VMware, Hyper-V, Windows, Linux, Applications & Databases), Public Cloud (AWS), SaaS Application (Microsoft 365, Google Workspace), and Endpoints (Windows, Mac). Our solutions are extremely affordable and ideal for businesses of any size. Businesses can save up to 70% on backup costs using BDRSuite compared to the Industry Leader.
8.4
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Barracuda Networks
Barracuda Backup
Barracuda Backup makes it easier and more cost-effective than ever for you to protect all your data from cyber criminals, natural disasters, hardware failures, and more. Physical, virtual, cloud, and SaaS — a single, integrated solution keeps all your data safe.
8.3
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
IBM
IBM Storage Protect
IBM Storage Protect™ provides comprehensive data resilience for physical file servers, virtual environments, and a wide range of applications. Organizations can scale up to manage billions of objects per backup server. Clients can reduce backup infrastructure costs with built-in data efficiency capabilities and the ability to migrate or copy data to tape, public cloud services, and on-premises object storage. IBM Storage Protect can also store IBM Storage Protect Plus data, allowing companies to take advantage of their existing investment for long-term data retention and disaster recovery.
8.3
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Kaseya
Datto SIRIS
A fully featured platform for backup, recovery, and business continuity for local, virtual, and Cloud environments.
8.2
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Arctera
Arctera Backup Exec
Backup Exec gives you simple, complete backup and recovery protection for your business—to cover all data wherever it resides.
8.1
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Cohesity
Veritas NetBackup
Data is growing rapidly and becoming more fragmented across many clouds and virtual environments. Unified data protection is the only way your IT organization can deliver required Service Levels while limiting cost and risk, regardless of whether data resides on-premises or in the cloud.
7.9
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
VMware, Inc.
VMware Live Recovery
Discover the industry-leading disaster recovery software to enable application availability and mobility across sites in private cloud environments with policy-based management, non- disruptive testing and automated orchestration.
7.9
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Arcserve USA, LLC
Arcserve Backup
As the world’s most experienced provider of backup and disaster recovery solutions, for 35 years we’ve been solving the challenges of IT teams by bringing innovation, ambition, and countless hours of iteration to the solutions they rely on to keep businesses running smoothly. In the process, we’ve redefined the way companies protect their data – the very foundation of modern business in an era where immediate access to critical systems and applications is key to business continuity and essential to continuing growth and success.
7.3
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
OpenText Corporation
OpenText Data Protector
OpenText Data Protector standardizes and consolidates backups across multiple platforms. It provides secure, comprehensive backup protection for business-critical data and applications whether virtual, physical, or online in the cloud.
7.2
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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